So I have decided an appropriate place to start is with Why.
Why open a game store?
A first stab: we are opening this store because we want a place for like-minded individuals to gather around the love of gaming. We want to foster a connection between friends, family, and the community through all styles of gaming: board games, card games, RPGs, puzzles, etc.
Because when we combine games and company, we make:
-Friendships
-Memories
-Connections
The message needs to be honed a bit, but the structure is there.
Why open a game store?
Because we want to create a space for games AND the people we play them with.
We are Game & Company.